If you’re like most online business owners, you probably picked your tech based on how easy it is for you, and not your users.
I get it! Tech can be challenging, even to us seasoned software developers. Especially when you’re just starting out, you need something to get you going, not trapped in the weeds of trying to make your tech work.
But eventually as your business grows, you’re going to discover that what works easiest for you isn’t the easiest for your users.
2 Examples of Poor User Experience
- A calendar and other key information hidden in a Welcome course module.
Key information like this should have its own navigation links for easy access.
- Announcements that are shoved unobtrusively to the side bar on desktop and non-existent on mobile.
If a platform really wanted to make this a useful feature, the announcements would be at the top and displayed on both desktop and mobile app.
These are just 2 challenges your members might be encountering, which you may not even realize.
When you’re growing your business to match your million dollar brand, you need to put your members’ experience at the forefront.
Why You Need to Care About User Experience
- Not everyone is tech savvy or highly motivated to figure out your membership. The harder it is for your members to find what they need, the more likely they will cancel.
- When your members see that you are actively choosing not to improve their experience when you have the resources, they will leave.
If you don’t consider your members’ experience, they will leave, and this impacts your bottom line.
Advantage of Having a Custom Membership Site
With a membership on WordPress, you can customize everything on the site to cater specifically to your members and their needs.
You get the best of both worlds – leverage existing templates to save time and money AND edit the ones you need to deliver the best user experience.
When you put your members first, you will naturally increase member retention, which will increase your monthly recurring revenue without additional work.
If you’re ready to level up your membership experience, book a discovery call with me.