The answer is: It depends.
For some companies, getting a new website involves a brand refresh, professional copy, new photos, web design and then building the website. If your new website involves all of these things, then yes, it would take 3-6 months.
With any service, you can get something more complex that involves research or something that just gets you going quickly.
The former can take one month or longer, and the latter may be done in a VIP day.
However, if your website only need a design refresh, then 3-6 months is too long.
I built a custom subscription site in 6 weeks, and that’s only because we took 2 weeks off for Christmas.
If the web designer’s process is that long, then they need to have a good reason for it. Otherwise, their process may not be robust, or they’re handling too many clients at a time.
There are designers who offer VIP days and can set up your site in 1-2 days. However, most of the time, there’s no tech setup or consideration as there is simply not enough time.
This is why I offer Website in a Week for new websites versus a VIP Day. This is a more realistic timeline to accommodate:
- the site setup
- designing the pages
- SEO setup
- time for you to give feedback and make revisions
- optimizing your site for speed
- knowledge base creation