Cobblestone Collective

Online Workshops for Teachers and Students

The Vision

Cobblestone Collective needed to push more information from the signups between Events Calendar Pro, Woocommerce and ActiveCampaign to cut down on manual work.

In addition, they wanted to customize the templates to make it easier for educators to use the site and cut down on support questions.


Plugin Customization, API Integrations

Customized Plugins

  • Events Calendar Pro
  • WooCommerce

Tech Highlights

Custom ActiveCampaign Integration and Checkout Experience

  • Push custom checkout fields to ActiveCampaign
  • Add tag to ActiveCampaign contact if user registers for a partner event and signs up to the partner email list.
  • Hide address fields as there is no payment necessary.

Additional checkout fields linked to AC integration

Customized Templates

Since Cobblestone Collective offers free workshops and not paid products, they needed customized checkout, order confirmation and email confirmations with copy to provide the clearest user experience.

Registration confirmation


  • Saved the company 5-10 hours per week from manual work with custom ActiveCampaign integration
  • Reduced repetitive customer service emails with customized confirmation text and emails
  • Space to EXPAND and increase impact to host more workshops without having to hire more people
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